Tasty Food. Tasty Price.
TARGET ARCHER FARMS | PRIVATE LABEL | BRAND EXECUTION
Target initiated a growth strategy for its prized Archer Farms private label brand, and we were chosen to champion the brand’s expansion. Strategically, we addressed the brand’s relevances category by category, with an eye on maintaining brand consistency across the aisle and throughout the store. We managed, designed, and flawlessly executed at the speed of retail while paying attention to the details unique to Archer Farms. Over our tenure, the Archer Farms business grew over 33%, and with Target’s Vendor of the Year status, success never tasted so good.
BRAND PACKAGE DESIGN & MANAGEMENT + BRAND PACKAGING GUIDE + PHOTO ART DIRECTION + PHOTOGRAPHY MANAGEMENT + ASSET & FILE MANAGEMENT + SKU PRODUCTION MANAGEMENT + BRAND ROLLOUT 1500+ SKUS PER YEAR