TARGET UP & UP | BRAND EXECUTION
Target needed help getting their new Up & Up brand up and running. We were happy to lead the effort, starting with the creation of a comprehensive set of packaging guidelines. Systematically, we managed, formatted, and perfected hundreds of brand packaging templates across a variety of categories, addressing a range of packaging sizes and structure applications. At the same time, we ideated hundreds of product images setting the creative direction across an array of simple and complex product segments. Speed and quality were equally important, so we managed a fool-proof system to guarantee the accuracy and consistency of final creative execution. Brand results? Up & Up, of course!
BRAND PACKAGING TEMPLATES + BRAND PACKAGING GUIDE + ASSET & FILE MANAGEMENT + SKU PRODUCTION