TARGET SIMPLY BALANCED | PRIVATE LABEL | BRAND CREATION
Target tasked us with designing a new brand that takes the guesswork out of eating right. And we responded with Simply Balanced, an extension of the Archer Farms brand family that delivers on nutrition as well as price. Our scope included brand naming, logo mark, and package design which features an innovative nutritional bar that puts the health benefits and nutritional information at your fingertips. Simply Balanced is simply good business.
BRAND INSIGHTS + BRAND NAMING + BRAND PACKAGE DESIGN
BRAND PACKAGING GUIDE + PHOTO ART DIRECTION
ASSET & FILE MANAGEMENT + SKU PRODUCTION MANAGEMENT