MCKESSON | PRIVATE LABEL | BRAND CREATION
We were tasked with designing a new private label packaging system for McKesson Medical-Surgical that would unify their comprehensive portfolio of medical supplies, surgical supplies, and equipment. The solution is a flexible brand package design system that can be efficiently executed across any of their thirty plus product categories while maintaining brand consistency. Deliverables included a robust Packaging Style Guide to aide their internal and external teams in building brand synergy.
BRAND PACKAGE DESIGN SYSTEM + PACKAGING STYLE GUIDE + BRAND PACKAGING TEMPLATES + ASSET & FILE MANAGEMENT + SKU PRODUCTION