TARGET SEAN CONWAY | BRAND REVOLUTION
Target’s Sean Conway brand needed a makeover to better represent the nationally renowned garden designer it is named for. Our solution? Re-launch the brand to reflect the designer himself: friendly, approachable and genuine. We refined the brand palette, delivering a new logo mark, trend-right colors, warm textures, and stylized iconography designed to dress a range of product merchandise, packaged goods, and in-store marketing. The result is new garden designer brand that’s ready to bloom.
BRAND DESIGN + PACKAGE DESIGN + IN-STORE MARKETING + BRAND ASSET GUIDE