SCREAMING BABY CHILI | BRAND CREATION
Screaming Baby Foods had a great story to tell, a name that sparks emotion, and a growing base of chili loving enthusiasts. The next step? Bring the brand to life. The iconic brand imagery is a clever play off of the flavors level of spiciness, while the simple packaging structure and the black and white labeling support its brand position. A great example of how a little all-American humor can create an emotional connection that has Screaming Baby’s core consumer smiling and enjoying its new line of homespun chili.
BRAND DESIGN + PACKAGE DESIGN + BRAND ASSET GUIDE + PRINT MANAGEMENT