TOOTH & CO | BRAND CREATION
When Dr. Sakhi and her husband William set out to build her Pediatric Dental practice from the ground up (literally), we were honored to lead their branding initiatives. We started by crafting the brand architecture which served as the guide to visualize the brand voice through a system of iconography that encompassed Tooth & Co's passion for preventative care, while delivering on their brand promise: nurturing young smiles. The result was a fresh, modern, and flexible branding system reflecting a positive lifestyle promoting good dental health. After all, beautiful smiles are contagious!
BRAND ARCHITECTURE + BRAND DESIGN + ICONOGRAPHY & IMAGE SYSTEM + BRAND GUIDE + WEBSITE + MARKETING COLLATERAL + SIGNAGE + PRINT MANAGEMENT