SQUATCH | BRAND CREATION
Jack Link’s, an all-American success story, sought to diversify their brand-folio and gain market share of a younger C-Store demographic with the introduction of a new beef stick brand. Through a highly collaborative design process with their marketing team, we explored naming, brand marks, package design, color, and patterns that we used in a series of research exercises to gain consumer insights. The result is a high-energy brand that demands attention in a crowded C-Store environment, calling to your inner beast with iconic SQUATCH branding and a wink of mythical satire that only Jack Link’s can deliver.
BRAND INSIGHTS + BRAND NAMING + BRAND & PACKAGE DESIGN
BRAND PACKAGING GUIDE + SKU PRODUCTION MANAGEMENT